Search Engine Optimization
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Some of the most important elements for search engine optimization happen on your own website. You may hear a lot about link building (which we will get to in just a moment), but link building without good on-site search optimization isn’t going to be as effective. Here are the bare minimum on-site optimization elements you should put on each of your website’s main pages, including and especially the homepage.
On-Page SEO means things that you can do on your site to enable you to rank higher. It includes the various measures to optimize the content, improve the Meta tags such as Meta keywords, Meta description, H tags, Alt tags. URL structure, Body tags, Keyword research, Keyword density, Image SEO, Internal Linking etc.
These strategies are by which you can enhance your On-page SEO. If all the ways are not used together then the others won’t have much effect on your site rating. And as said earlier when used together, they can optimize your site to a large extent. I must say On-page SEO is very important for them who are launching a new website.
Off Page SEO make your website more popular over the internet Off-page SEO activities give your website more visibility by obtaining high ranking on SERPs. Off-Page SEO means things that you can do specifically OFF your site to enable you to rank higher, for example, social networking, article submission, forum & blog marketing, etc.
There are no of ways. These are Social Networking Sites, Blogging, Blog Marketing, Forum Marketing, Social Bookmarking, Directory Submissions, Rss Feeds, Pings, Link Baiting, Photo Sharing, Video Marketing, PDF, PPT, Infographics submissions, Business Reviews, Local Listings, Classifieds, Article Submission, Press Releases and Questions Answer.
Off-page Optimization is taken outside of the actual website, in order to improve its position in search ranking. Off-Page plays very important role in the back-end of a website, even your website cannot be ranked without it. It is vital for a website to be socially active to get ranking. No doubt you will get more traffic, more exposure and better page-rank.