Reputation Management
Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.
Why Reputation Management is important:-
Since the Internet has become the world’s greatest source for information, it is important that the information people find online is relevant and accurate. Establishing your online reputation helps to fight the upsurge of misleading content, false information and fake news that has flooded the Internet in recent years.