Mobile Marketing is one of the best channels of digital marketing strategies for the sack of reaching targeted audience with different mobile devices like; smart phones, tablets, etc.
Reasons to do Mobile Marketing:
- 80% of internet is being used by smart phones.
- Better and effective mobile advertising can be done with a good understanding of audience, designing of content according to the mobile platforms along with strategic use of SMS/MMS marketing.
Types we include:
App-based Marketing: It is a kind of mobile advertising involving mobile apps. 80% of mobile time is spent engaged with apps, so you don’t have to create an app yourself to get in on the action. Different services are there that help advertisers create mobile ads that appear within third-party mobile apps.
In-game mobile marketing: In-game mobile marketing refers to mobile ads that appear in different mobile games. In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens.
Location-based marketing: Location-based mobile ads are ads that appear on mobile devices as per the user’s location relative to a specific area or business. For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business.
Mobile search ads: These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.
Mobile image ads: Image-based ads designed to appear on mobile devices.
SMS: SMS marketing involves capturing a user’s phone number and sending them text offers. This is considered somewhat passé.