Landing Page Optimization
Landing page optimization (LPO) is the process of improving different elements related to website for the purpose of increase conversions. Landing page optimization is a subset of conversion rate optimization (CRO), and involves using methods such as A/B testing to improve the conversion goals of a given landing page.
Importance of Landing Page Optimization for online business:
- A landing page is a specially designed page whose main goal is to generate sales or capture leads.
- Since landing pages are focused on conversions, improving their performance can lead to significant improvements in business results.
- Optimizing a landing page ensures that you achieve the highest possible conversion rate from the visitors who arrive at that landing page and further help you lower your customer acquisitions costs, acquire more customers, and maximize the value of your ad spend.